Letter to Reason Magazine Subscribers
Dear Reason Reader:
The other day I calculated that Reason needs to raise an additional $100,000 per issue to pay its bills. That's in addition to the money we earn from subscriptions, list rental, advertising, and other commercial sources.
I don't know about you, but $100,000 is a lot of money to me. And $1.1 million a year is almost too disturbing to think about. I remind myself that other magazines -- even The New Yorker -- lose much more than that, but sometimes I wonder how Reason is going to survive this way, and whether it's all worth it.
Then I check my e-mail, or look over the "Talk Back to Reason" cards that our subscribers send in, and I read things like this:
And when I wonder whether Reason is having any effect on how people see things, I read letters like this:
As an editor and journalist, there's nothing more gratifying than knowing that your words resonate with people and help them make sense of the world. Reading letters like these reminds me of how I felt when I was a Reason subscriber. Reason helped to shape my world view, and gave a voice to my beliefs. Reason spoke out against my villains and boosted my heroes. Reason gave me hope.
And, as Reason supporter, I'm proud to know that I'm part of something that really makes a difference. I know that the money I contribute to Reason is helping to shape the climate of opinion and bring free market solutions to greater prominence. I know that I'm taking a stand for what I believe in, and helping to keep the magazine I care about alive.
When you receive your copy of Reason every month on time, it's easy to forget that we still have to struggle for survival in the cutthroat business of publishing. We still have to compete with magazines that have multi-millionaire publishers to keep them afloat. Even with a $100,000 monthly deficit, we still have to find the money to pay our editors, and our rent, and -- most expensive of all -- our printer and the post office. Every month the battle goes on.
Unlike The Nation, we don't have a "sugar daddy" like Paul Newman to keep us afloat. Instead -- and I think more to our credit -- we have thousands of people like you, who choose to support Reason beyond the price of a subscription. We have dedicated readers who consider Reason their magazine, and who send their tax-deductible contributions to help us pay the bills.
Won't you join them, and help us to survive and eventually close that $100,000 gap? With your help, we can continue changing minds, and reaching out to people like those who write to me. If you allow us to, we can continue to spread our vision of "free minds and free markets."
We'll return the favor by keeping you informed on the achievements and activities of your magazine. You'll receive our quarterly newsletter, Reason Report, as well as special benefits just for supporters. (See the enclosed card for more details.)
Please join me, and the rest of this select group of Reason readers, by becoming a supporter. Send your tax-deductible contribution today, and give Reason the resources it needs to survive.
P.S. Don't forget to participate in your employer's matching gift program if you can! You could double your contribution.